Australian Secondary Principal’s Association (ASPA)

Black Canvas rejuvenated the ASPA brand with a new youthful logo, whilst maintaining the original colour palette for an easy transition from old to new.

This logo features a stylised 'Australia' symbol that visually shows that the Association incorporates all of Australia, and is fitting with the ASPA mission - 'to encourage members to work together to achieve excellence in Principalship for the benefit of young Australians'. An Aboriginal dot pattern has been used in the branding to give connection to the strong indigenous links of the organisation.