Australian Secondary Principals' Association (ASPA)
The Australian Secondary Principals Association represents the interest of school principals Australia-wide and aims to ensure high quality education for secondary students. When Black Canvas was approached to refresh the ASPA logo and brand, we knew the outcome needed to be vibrant, friendly and youthful. The original purple of the previous logo was kept in order to aid transition of the brand from old to new, as well as the brand’s secondary colours seen in the Australian shape. All branding collateral contains an aboriginal dot pattern, which connects to the strong indigenous links of the organisation. Overall, we just love the updated result, and can’t wait to see it in action!
Logo design | Branding | Business Cards | Infographics | Posters