The healing power of nature is represented in this floral logo design for Positive Wellness, based in Highfields. The T is a positive/plus symbol, to represent nature’s first aid kit, and also relates to the Swiss flag. This lively concept is based around the Sakura, the small, delicate pink flowers produced by cherry blossom trees; a flower said to be able to harmonise and balance emotions and offer a calming of the heart. In Japanese culture the cherry blossom represents the fragility and the beauty of life. It’s a reminder that life is almost overwhelmingly beautiful but that it is also tragically short. The logo was designed to represent a company that is holistic, experienced, professional and supportive of natural healing and maintaining health.
Logo | Branding | Stationery design