We partnered with Heritage Lanes to bring their sustainability campaign to life through a series of engaging, interactive design elements. The aim was to shift sustainability from an abstract concept into something tangible, practical and accessible for everyday visitors.

At the centre of the installation, a bold HL Cycle feature communicates the push to eliminate single-use cups, while an interactive basketball game invites people to actively engage with recycling. These moments of interaction were key to making the experience memorable—turning awareness into action through design.

Set within a 6 Star Green Star rated building, the campaign reinforces Heritage Lanes’ broader commitment to environmentally conscious design and operations. As a Toowoomba branding agency, this project highlights how thoughtful graphic design and branding can influence behaviour, encourage participation and support meaningful environmental outcomes.

Small details, big impact