The new logo and brand for Dr Joshua Piercey introduces a refined sequence of dots and lines that form a stylised spine — a subtle yet powerful visual metaphor for flexibility, movement, and alignment. This symbolic structure reflects Dr Joshua Piercey’s commitment to restoring spinal health and enhancing overall wellbeing.

The palette of navy and light blue, supported by grey and white, has been chosen for its strong association with trust, professionalism, and clinical precision. These colours are widely recognised within the medical field for conveying reliability, safety, and a calm sense of care. Alongside the logo, we developed a cohesive brand style and a streamlined one-page website, ensuring Dr Joshua Piercey’s practice presents with clarity, confidence, and a polished, modern digital presence.