Avenue West Studio Units required a brand identity that connected seamlessly with the established Avenue accommodation portfolio while presenting its own distinct, premium character. Black Canvas developed a logo that draws directly from the original Avenue Motel Apartments brand, incorporating the iconic leaf shapes as a strong visual foundation. Reimagined as thicker, more solid forms, the leaves create a sense of strength and stability — symbolising the reliability and comfort guests can expect.

A refined palette of deep blue and rich brown-gold conveys trust, warmth and timeless quality, reflecting the heritage of the Avenue brand. The result is a bold, confident mark that clearly aligns with its sister properties while positioning Avenue West Studio Units as a premium addition to the accommodation family.