Pauline's Quilters World

Just like quilting, hours of labour and love go into every logo we design. This little one looks great across every branding element of Pauline’s business - product labels, expo banners, gift vouchers and website.

This logo consists of a geometric symbol of overlapping threads. The linear symbol represents the coming together of various people and organisations at trade events and in learning groups - while also being symbolic of shapes and pieces of quilting patterns. Being a leader in the industry with innovative products and techniques, we wanted to visually represent innovation and collaboration for Pauline's Quilters World logo.