As the event continued to grow, there was a need for the brand and digital presence to evolve alongside it — ensuring communications remained engaging, accessible and consistent across a broad audience.

The organisation also required ongoing creative support across multiple touchpoints, from advertising and promotional materials through to website updates and event communications.

We worked closely with the Peak2Park team to develop and maintain a visual identity that reflects the energy, accessibility and community spirit of the event.

This included the evolution of the event branding, supporting graphics, promotional collateral and a refreshed website experience focused on usability and engagement. The digital experience was designed to make it easier for participants to access information, register for events and connect with the broader purpose behind Peak2Park.

Throughout the partnership, the focus has remained on creating clear, approachable and consistent communication that supports both event participation and long-term recognition within the community.

The result is a strong and recognisable event brand that has continued to evolve while remaining connected to the community it represents.

Through ongoing creative and digital support, Peak2Park has maintained a cohesive and engaging presence that supports participation, strengthens community connection and reinforces its role as one of Toowoomba’s most well-known annual events.